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Equitable Marketing Association

Equitable Marketing Association

The Equitable Marketing Association (EMA) is a fair trade organisation in the province West Bengal in the northeast of India. EMA was established in 1977 at the initiative of seven cooperatives.

World Fair Trade OrganizationThe organisation aims to create opportunities and income for vulnerable artisans, farmers and other small producers in the Indian countryside.

EMA has a training centre where small-scale artisans can learn how to improve their techniques. The centre also offers housing to the poorest, who cannot go elsewhere.

Currently there are about 230 artisans working and living on the extended terrain of the centre.

In the centre, men and women are responsible for the cultivation of silkworms and the labour-intensive process of reeling, spinning, twisting and dyeing the yarn.

Counting Flowers buys scarves associated from EMA. These comfortable scarves are all made from a mix of silk and cotton or wool and cotton.

EMA is a member of the World Fair Trade Organization.

Take a look at the scarves from EMA.

EMA artisans at work
Artisans working on cotton shawls in India

Artisan from EMA is weaving a cotton scarf

EMA artisan weaving in West Bengal - India

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